What is a display ad?

Display ads. Appearing in websites and apps, these visual ads are usually served as banner ads or popups. According to Statista, display ads account for 30% of all digital advertising spending in the U.S. Video ads.

How does Google Ads work?

You write an ad, place a bid, wait, and sales roll in. That’s basically it… with a few small caveats. I’ll cover how to create a Google Ads campaign in step-by-step detail later, but essentially, Google Ads works on a pay-per-action pricing model, usually calculated as cost-per-click (CPC).

Do you need a Google Ads Whiz?

Back in the old days, you really needed a Google Ads whiz to custom-create and test each ad to get the best results. While human Google Ads experts are still valuable, Google’s automated ad products have come a long way. For most users — especially those just getting started with Google Ads — Smart campaigns are what you’ll want to use.